With the onset of COVID-19, most healthcare providers scrambled to figure out how to keep seeing patients while still offering quality care. Many turned to a lesser-known platform for their health care needs — telemedicine. The American Academy of Family Physicians defines telemedicine as “the practice of medicine using technology to deliver care at a distance.”

A national survey conducted by Mercer validates everything our customers have been experiencing: telemedicine saves employers and employees money, and the key to this is high utilization rates. Even more so, a low or waived copay is the key to getting employees to use the benefit.

Return on investment (ROI) is arguably one of the most important KPIs to companies, especially small businesses. More often than not, providing an extensive benefits package is seen as a waste of money without the possibility of seeing a tangible ROI. It's time to change that thinking.